Short answer, it depends. In my honest opinion, I’d say no. You are much better off reading “How to win friends & influence people” or “7 habits for highly effective people”. This book, while not inherently bad, offers nothing new. In fact, the title gives away the entire book. Read the title and you’re good to go. The premise is if you’re nice to people, you’ll be more successful. This is a lesson you learn just by breathing and living. The difference is that this book places it in the context of “making sales”. The advice given is filler, while decent advice, there’s nothing that makes this book stand out. This a book you’ll read once and put away on your shelf. This book is a business book but as with all business books it can be applied to your personal life as well. Yet most of the techniques I’ve read in the book were watered down versions of what previous authors/philosophers have said before. Building off the ideas of others is a foundation of success, but for all it’s talk about creating value, this book came off as filler. The anecdotes used in the book are bland and boring, offering very little substance to get the gears turning.
Time is the most valuable resource we have. While I didn’t feel like my time was completely wasted I still felt that a lot of this book was trying to live up to greater titles such as “How to win friends & influence people”. This book never really found it’s footing. I can neither recommend it as a business book nor a personal book. The ideas presented in this book have been written about before and in a much more entertaining manner.